There was one part of designing our website that for some reason we put off until the very end. It was partly because we thought it was so important, and partly because it had so much opportunity we didn’t want to screw it up. It was the home-page hook. A prominently displayed attention grabber. It had to be interesting, it had to tell our audience something about us, and it had to be something uniquely made for the site. We had a few ideas for the format: a story, an — Read More
The company that you see before your eyes originally came into existence back in 1848 in the back woods of South Dakota by a tribe of Indians…wait. No, sorry, wrong story. Oh yes, I remember, The State of Shapes first began during a warm summer day in community college. There we were sitting in a business club meeting, Michael Roberts and I. We were voted into office that day and shortly after we decided to start a business of our own. 2008 was the year and little did we know — Read More
As creatives we tend to scrutinize over our work to the nth degree. What we do is so detailed oriented the majority of the time we are zoomed in to the pixel grid with our noses five inches away from our screens, or we are so close to the paper we literally see our breath blowing the dust around from our pencil. We have to, it is what makes for a fine piece. With that being said it is so easy for us to get so caught up in the — Read More
It all started with Jordan Fuller, our video guy in New York. He’d been working on a project called “Bang the Milk Maid,” which was originally some kind of secret show being put on during South by Southwest where none of the attendees knew who was playing or where they were going. He wanted to give our team the opportunity to design the poster for the event, and we told him we were interested and to let us know more as the event progressed. It seemed cool, but as is often the — Read More